The Business History of Amaral Auto Sales
The humble beginnings of our used car dealership taught owner Manny Amaral important lessons about customer service and quality care, which are still remembered to this day. Our used car dealership started in a one car garage in Harrison, New Jersey and over the last 36 years has grown into the successful business you see before you. We started with a commitment to our clients that exists to this day, so don't hesitate to contact us for all of your automotive needs and be sure to learn about how we've built our dealership up over the years.
Mr. Amaral started Amaral Auto Electric, Inc.in Harrison NJ on 5 th Street in a 1 car garage.
Amaral Auto Sales moved locations to 715 Frank E. Rodgers, Blvd. It was an old Texaco Station with 2 pumps and 3 car garage with an office.
The business expanded across the street with commuter parking for the PATH Train which catapulted his business to a larger scale– began selling cars on request-only basis.
By 1990 the garage would grow to a full scale body shop.
After 9/11 many commuters began to work in NJ instead of NYC since they lost their office space in the World Trade Center, causing one commuter lot to be empty. Mr. Amaral soon began to sell cars on a larger scale to utilize the empty space in the commuter lot.
Mr. Amaral’s sons, Michael and Neil joined the family business.
The city of Harrison decided to redevelop Mr. Amaral’s Property and other surrounding properties and using the Eminent Domain Law to subsequently force the landowners off of their land.
Amaral Auto Sales finalized a lease with the Demassi Family and moved into their new home at 295 Park Avenue in Lyndhurst, NJ.
Just 14 months after Hurricane Irene, Lyndhurst and The Amaral’s endured the worst storm in the history of NJ, Hurricane Sandy. They rebuilt their business alongside their neighbors.
Neil F. Amaral, General Manager of Amaral Auto Sales was invited to the most prestigious Automotive Conference in the USA, The Automotive Leadership Roundtable. Neil was the 1st Independent Auto Dealer ever to attend to this event.
Amaral Auto Sales and Service received their 300th Review on DealerRater.com maintaining their perfect scored of 5 out of 5 Stars.
At the CBT Automotive Conference in Atlanta, GA, the CEO of DealerRater.com Gary Tucker (NJ native), personally congratulated Neil and his family for winning the 2016 Used Car Dealer of the Year for the state of New Jersey (left).
Amaral Auto Sales may have started small but grew to the business you know through lots of hard work and family cooperation.
Manny Amaral working hard in the early days at Amaral Auto Sales and Service.
The Amaral boys, Michael and Neil, with their father Manny just a few years before joining the family business.
Manny Amaral working hard on his car.